But none of these people showed even the slightest hint of wanting to exit the line to get an unremarkable burger at the cafe a few doors down.
Because if they did that, they will be abandoning their belief of what a ‘real’ burger should be like.
Our beliefs dictate our thoughts and feelings, which influence our words, which in turn influences our actions.
As entrepreneurs and marketers, we are so concerned about influencing people’s actions before we fully understand what motivates them in the first place.
So what are your customers’ beliefs when it comes to the kind of service you offer?
- What does she worry about?
- What does she value?
- What’s her fear?
- What motivates her to take action?
- What is she unwilling to compromise on?
- What else don’t you know about your customer that you should know?
If you don’t understand your customer’s worldview how can you hope to align with or influence it?