Several years ago I visited Manchester during Christmas. It was terribly cold. It was the coldest in 100 years or something like that! Ice and snow everywhere.
I saw that for people who wanted to drive to work in the morning, shovelling snow from the driveway was a pain. Luckily sometimes there were guys (four or five) standing on the street corner with shovels in their hands, ready to shovel snow for you for fee.
Once in awhile, a home owner would come up to them to ask for their help. The guy who charged cheapest would get the job.
There was this other guy who instead of just waiting with his shovel, went knocking on every single door. He ended up shovelling more than the first group.
Apparently, there was another guy who, after doing some research, already went around the neighbourhood the night before speaking specifically to home owners with cars and while giving out his business cards, told them that the weather report says that there’s going to be lots of snow the next day. So please call him if they needed their driveway shovelled. This guy got even more business than the others.
However, what all these guys didn’t know was that there was this young woman, whom weeks before, already made deals with almost everyone in the neighbourhood that if they paid her now, every single day this whole winter that the snow was thick and your driveway needed shovelling, she and her friends would do it.
No need to call them. You would wake up, get ready for work and your driveway would already be clear of snow.
So as entrepreneurs, we have a few choices:
1: We can stand around waiting to be picked.
2: We can randomly go door to door.
3: We can target a group then offer a solution. Or
4: We can build a subscriber list.
Marketing Like a Pro!
Entrepreneurs trying to market their business tend to struggle with the following:
- Reaching people ready to buy
- Crafting the right message that will resonate with their market
- Getting the market to pay attention and take action
Those who attend my 1-day workshop will walk away with the following:
- Learn the marketing thought processes that professional marketers use.
- The four pillars of modern marketing and the 40 plus terms that contribute to them.
- Define the scope, function, and action items of a smart, effective, modern marketing plan.
- Learn how to develop a point of view and learn to tell a story that resonates.
Save your seat and join me there.