With millions of ads bombarding us with marketing messages everyday, we have created effective ways to defend against them. We install ad-blockers. We change the channel. We use caller ID. We say we are busy. We ignore.
But when it comes to marketing our own stuff, we sometimes fall into the same trap of using the same terrible old marketing tactics ourselves.
So we have 2 choices:
OLD MARKETING = MAKE SOMETHING + MAKE PEOPLE LOVE IT
NEW MARKETING = LOVE PEOPLE + MAKE SOMETHING THEY LOVE
Its easier to just blindly make something that you think is going to be great and then hope people will like it. It’s harder to define your market, listen authentically and truly understand their story. It’s extremely hard, yes. Thats why most never do it.
So if you want to make something awesome, go do the hard things that everyone else refuse to do.